I went to see a movie today and during the interminable "pre-show" there was a reminder to turn off cell phones and smartphones, and not to be an annoying "Tommy Texter." It then proceeded to show several ads/contests asking people to send a text! WTF!
Remember the good old days when you went to see a movie and the only "pre-show" was a few short trailers of coming attractions? Those halcyon days are gone, my friends, and we are now full captives to the corporate advertisers. No wonder people stay home and watch TV or rent DVDs. At least you can mute or skip over the commercials. In the theatre you can only sit tight and wonder if the actual movie you paid $12.75 to see is going to start before you expire.
But the absolute worst marketing intrusion I have ever encountered has got to be inside toilet cubicles with those strategically placed ad screens on the inner door. Please, to all the advertisers out there foaming at the mouth for my consumer dollars, you have me every other minute of the waking day. Can you please just let me take a pee in peace?!
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